A successful brand appearance
With creative retouching, renderings, marketing automation and many other services, we help you to navigate your brand in all channels.
Without brand standards, there can’t be a consistent brand appearance: they appear on key visuals, on packages, on promotional items and on ads.
We develop logos in different sizes and different color spaces. Brand managers are giving their approvals with the help of proofs, which we create with in-house machines.
We put the results of this process into guidelines that we share with all project partners. The guidelines make sure that the brand appearance is consistent in all channels.
Creating key visuals
When you realize a marketing campaign, it makes sense to create a key visual upfront and let it be approved by all stakeholders. Because if all participants of the project have agreed on the general look, the later adaptions such as ads, Out Of Home billboards and POS material can be approved much faster.
With retouchings and compositions, we are changing motives so that they fit well to the brand and to get the visuals effect that we want to create. We also agree on legal statements with the project owners and include legal lines and conditions of participation into key visuals.
Print file creation
Visualizations and mock ups
When we create packaging files, we help our clients with 3D renderings in the approval process, so that they can imagine, how the packaging looks like in reality. In some cases, we also create mockups of the packages if our clients want to hold them in their hands.
Print approvals and quality management
Photo realistic 3D renders have become one of our largest business fields in the last couple of years.
Renderings are offering many advantages to our clients: we can visualize objects in various angles and scenes. Moreover, we can built a range of products much faster and much more consistent.
At the beginning, our experts create a 3D mesh / grid, which is based on the technical drawing of a product. When we grid is done, we import the textures, i.e. the print files of a package and put them onto the grids.
So, with the help of correct lights and reflexions, photo realistic results appear.
When we take the rendering file as the foundation, we can also create animated videos and Augmented Reality applications.
3D, Augmented and Virtual Reality
Well-created renders are the foundation for 3D other applications.
As you can see in the example, you can directly implement 3D objects into websites, so that your client can turn them around and view them from all angles. Shopify natively supports 3D objects in their shops, as they significantly increase sales.
We also export 3D objects for Augmented and Virtual Reality. With these applications, a customer can view the objects directly in his living room.
Wir machen aus guten Bildern perfekte Ergebnisse. Denn die Kreativretusche ist unsere Kerndienstleistung seit über 50 Jahren. Zu unseren Lieblingsaufgaben gehören Composings und Kreativretuschen in der Lebensmittel-, Mode- und Kosmetikbranche.
In 1965, we started our company with retouching photography. At beginning of our history, we did that with brushes, foils and chemicals. In 1986, we bought our first Apple Macintosh computer and since then, we have been retouching digitally and are now looking back on tens of thousands of retouches.
... for OOH, ads and many more.
As soon as the key visual is approved, we then turn to adapt it to very different advertising materials. We adapt a broad range of materials, which means we do small digital and print ads, but also huge OOH posters.
Point of Sale Marketing
We manage your POS project from first scratched to the successful delivery in all markets.
Development of advertising
Procurement and quality management
Digital Asset Management
As experts for print file creation, we have always been organizing print data. For now more than 21 years, we have been consulting our clients to manage and share their marketing data with all stakeholders.
So together with our clients, we developed a powerful database, which has an elegant user interface, intuitive administration features and which is one of the fastest databases in the market. Then write us a mail! Our solution consist of three components:
To avoid this, we developed packaging automation. For this, you either need our Digital Asset Management system or a similar platform, where you can find article information.
The example video shows an individualization of an ad. But basically, you can customize any communication material.
Are you interested or do you have questions?
Then please contact Florian Beyer!
Phone +49 (0) 2052 8007 116